Puringa Busy by Nestlé

    A rebranding project sponsored by Nestlé Purina pet snacks. Four transdiciplinary students from graphics, product, and environmental design major redirect the Busy brand and redefining what it means to keep our pets busy.

    "Boredom is not an option."

    Busy Enrichment provides a playful and holistic experience that is challenging, surprising, and inspires wellness for dogs and those who love them the most.

    We believe that the Busy Enrichment product line positioned under the categories of Challenge, Wellness, and Surprise will take the Busy brand to a new experience of play.