• ROBLOX is a massively multiplayer online 3D game environment where users can create and play in tens of thousands of virtual worlds created by other users. ROBLOX, a portmanteau of robot and blocks, was created in 2004 by developers David Baszucki and Erik Cassel. A game directed to children and teenagers, ROBLOX is unique among other gaming sites because the users themselves are the architects of their own virtual worlds. Players on ROBLOX demonstrate incredible creativity limited only by their imagination, using core building components to create and share elaborate online worlds that anyone can explore and play.
    Becoming one of the top rated online games for children, ROBLOX is rapidly growing, with total gameplay hours exceeding 176.3 million (a 50% increase since 2011) and total page views reaching 13.3 billion (37% increase since 2011). Ranked #1 in the US for total engagement time for kids and teens, ROBLOX has surpassed 50 million registered accounts, has over 5 million unique visitors each month and has since had at least 160,000 users logged in at anytime. 
  • “Our biggest priority is delivering a terrific, high quality overall user experience centered on building and creation ... We believe that social is an important part of the creative experience and we want to see much more happening there.”
    David Baszuki, cofounder, from his interview with Wired.
  • Website
  • The previous design was not appealing to look at, cluttered with ads and gradients. The solution was to simplify and streamline the website, to create a hybrid of design that wasn't too flashy — a design that's mature enough to attract their expanding target demographic, but still interesting to look at.
  • Splash Page
  • User-created content becomes the absolute focus of the splash page. Taking into consideration that understanding the premise of the game may be hard for some new visitors to grasp, the home page was simplified to the bone. It simply describes what ROBLOX is (“The free online building game”) and visually shows what a player has created on ROBLOX. It allows the visitor to either take a tour and learn more, sign up for an account or immediately play a user-created virtual game to try the game for themselves. 
    The proposed splash page would differ each time its shown. With each version showcasing a different user-created world, visitors can get a general glimpse at what users are creating.
  • Registration
  • If users choose to create an account, the registration process would be more user-friendly, introducing a straight-forward and clean user interface while at the same time reintroducing the playful nature of the older versions of the website by making Builderman, cofounder David Baszucki’s online game character, the mascot of the game.
  • Home
  • After a user signs up for an account, they are directed to a personalized user homepage. The user can access many of the website’s features here, including the ability to update their status, change their wardrobe, check the statuses of the players and groups that they follow and receive updates and news about the game updates.
  • Games
  • The new redesign features a new games page, one that is more organized and streamlined for easy browsing through user-created virtual worlds.
  • Clicking a thumbnail will bring up the page of a place, an individual user-created world. The user can access statistics, browse through other related place features and explore the existing servers of the place currently running, including how much players are playing it and who is playing it.
  • On the same page, users can switch to comments, where they can read the messages that other players have left for the place and leave one themselves.
  • Profile
  • ​Each player has an individual profile page. The user can access information of any player there, including the places that they have created and the items that they own.
  • Inbox
  • The redesign features a new inbox page that aggregates all the new messages that the user has received since their last visit. Instead of traditional list of messages from other users, the user can also see any new notifications from the game developers, messages between the user and a group of people and messages regarding trading items.
  • After viewing the aggregated inbox center, the user can access a more traditional mailbox. Messages now are linked into one giant conversation. Messages from the another user would be shown on the left while the user’s replies would be shown to the right. New interactions are highlighted and the user’s most recent conversation is displayed. 
  • Collaboration has become an integral part of the game, yet it isn’t something that is fully embraced with the current inbox system. With group messages, any user can create a conversation, discuss, invite others involved in the project, and share ROBLOX places, models and other assets to the conversation.
  • A conversation consisting of a select group of individuals from a public group.
  • A conversation from a private group created for and consisting of a select number of individuals.
  • Chatting and meeting up with friends would be easier. Parties, temporary groups that users create, would allow party members to share screenshots of their adventures and allow for a consistent stream of conversation.
  • Notifications from the game would also look much more nicer and less laborious to read.
  • The new redesign would also allow users to trade items more intuitively by being able to read and respond to open trades right in the message itself. No longer would users have to send a voiceless trade ever again as users would be able to start a conversation and bargain, haggle and negotiate for the best deal.
  • Game
  • Splash screen for the game studio.
  • The redesign features a new backpack and a new menu button for the in-game UI. The menu button would depict the user’s avatar and when clicked, would open the menu. The user’s inventory would be split into two and its slots can be altered by accessing the menu.
    The redesign features a simpler chat and leaderboard. In addition, users would be able to accept or decline friend requests in-game clearly and quickly.
  • Wrapping around the new menu button would be a revamped version of the health bar. Instead of a horizontal health bar, the player’s health would start at the top of the circle and turn red in a clockwise fashion as the player’s health decreases. The display of other players’ names and health would be also revamped to accommodate for this change.
  • By clicking the menu button, you would be able to bring up an extremely simplified menu that opens up on the bottom right of the interface. The menu features flat, simple buttons whose shape resembles the shape of players’ heads. The buttons create a face made out of components relating to what the button is supposed to represent, an attempt to create a look that would appeal to all ages. The menu includes what is normally found on the current interface, but with the addition of the ability for the user to access their inventory.
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