Project created through Moving Brands.
Role: Design + Storyboarding + Video/audio editing + UI design + Motion prototyping
Design Director: James Trump
Executive Creative Director: Jim Bull
Collaborators: David Scott (Senior Designer), Daniel Soltis (Senior UX Designer), Elaine Shum (Senior UI Designer), Bryan Wood (Designer), Katie Beneicke (Project Manager), Michael Meyer (Copywriter), Jacqueline Jiang (Intern), and Marisa Kumtong (Intern)
Worked closely with design director to nail down the storytelling part of the pitch. Here are the 3 directions of approaching (pitch videos are assembled from the works of various authors from internet):
1. Upside Down
At this stage, we narrowed down to 2 identity routes based on what we had provided above in the pitch stage.
Chosen route – Logo Animation
Splash screen motion prototype
Userflow motion prototype