DeviantArt

  • Client: DeviantArt
    Project created through Moving Brands.
    Role: Design + Storyboarding + Video/audio editing + UI design + Motion prototyping
    Design Director: James Trump
    Executive Creative Director: Jim Bull
    Collaborators: David Scott (Senior Designer), Daniel Soltis (Senior UX Designer), Elaine Shum (Senior UI Designer), Bryan Wood (Designer), Katie Beneicke (Project Manager), Michael Meyer (Copywriter), Jacqueline Jiang (Intern), and Marisa Kumtong (Intern)
     
    Learn more about this project please visit here.
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    Pitch Stage
    Worked closely with design director to nail down the storytelling part of the pitch. Here are the 3 directions of approaching (pitch videos are assembled from the works of various authors from internet):
     
     
    1. Upside Down
  • 2. Portal
  • 3. DNA
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    Create Stage
    At this stage, we narrowed down to 2 identity routes based on what we had provided above in the pitch stage.
  • Chosen route – Logo Animation
  • Logo Evolution
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    Mobile UI Creation
  • Splash screen motion prototype
  • Userflow motion prototype