Each scene was designed to communicate the act of playing with a different verse in the 'Play with Oreo' theme song. This verse was "Tell me how to Roll it, Stack it, Flip it, Crunch it." Designed at Brand New School in New York.
Ending shot of each of the four verses within the 'Play with Oreo' theme song. Designed at Brand New School in New York.Other scenes designed by Jeff Welk and Lindsey Meyer-Beug.
Known for their poetically heart-felt yet grown-up campaigns, Oreo came to us to create a fun and straightforward narrative to accompany their new theme song, which had to translate over six different languages. The challenge was to remain very simple and culturally non-specific when communicating the playful ways to eat an Oreo.