Reinventing the Logitech Brand

  • Reinventing the Logitech Brand.
    Logitech designs the bridge between the human and the digital world.
    This is a simple and systematic logo that speaks to the brand story, symbolizes as a label for Logitech’s range of innovative products. The inspiration for the new Logitech logo was drawn from thecircuitboard — a composition of complexity that plays
    on precision and an organize logic of dots that connect from one to another. A multifaceted ideogramthat communicates
    the broad stories of the brand: playful, simple, flexible and systematic.
    *This personal project may not reflect the views or plans of Logitech.