Crest Packaging

  • Featured on The Dieline
  • Currently, the Crest brand lives in an overwhelming sea of products, all fighting for attention. The rebrand takes a step back to more individually address Crest as a friend, a confidant and a member of the family. Taking inspiration from the established brand language of their mouthwash bottle, the rebrand fuses humanistic and new visual cues to stand out among the crowd.