Toyota National Dealer Meeting

  • Every year, Toyota dealership owners gather for a celebration of their achievements, and Toyota wants this meeting to be special. A 100,000+ sq ft raw space was transformed over the span of the two night affair. The event was created with the concept of surprise, based on the theme of “Ever Better.” The atmosphere changed every 30 minutes to heighten the experience of the event attendees.
     
    Agency: George P Johnson + Spinifex
  • NIGHT 1 'Captivate'
  • Center stage with projection cube
  • Dimensional entry letters on both nights
  • Dramatic entry light feature
  • Demonstration by Nobu and custom ice sculpture
  • Center projection cube content changes color and intensity throughout the night
  • Contortionists and 2Cellos at center stage
  • Ricky Martin performance
  • Night 1 'Captivate' plan
  • NIGHT 2  'Studio T'
  • Center area transforms into bar with DJ with new media projections for second night
  • Entry light feature transforms with color and movement
  • DJ at center bar
  • Entire Toyota lineup in three distinctly themed zones on display
  • Celebrity dining experience in each of three different auto display zones
  • Entertainment included an upside down room photobooth and aerielist champagne service
  • Drapes lift to reveal frozen dessert bars
  • Chicago performance
  • Night 2 'Studio T' plan