Hyundai at the 2015 Los Angeles Auto Show

  • The 2015 Los Angeles Auto Show was the stage for the debut of Hyundai Motor America’s new brand experience. The 16,000 ft² of exhibition space was the home to 17 vehicle models, with a second area in the South Hall atrium showcasing the HYUNDAI N 2025 VISION GRAN TURISMO concept.
  • The press highlight at LAAS was the North America debut of the new 2017 Elantra.
  • The Affinity Zone highlighted Hyundai's sponsorship and support of professional and college sports leagues, and golf events.
  • The Tucson NFL concept was featured to celebrate Hyundai’s official sponsorship of the NFL.
  • The Premium Performance zone featured a change in materiality as a backdrop to the Equus and Genesis models.
  • The Brand Gallery showcased a wide range of the programs, projects and philanthropy that Hyundai contributes to in the United States. Featured stories include the Hyundai design story, new in-car technologies, and a recap of the custom vehicles developed for SEMA.
  • The entry to the 2nd story Owner's Lounge.
  • The Owner's Lounge was an exclusive area for Hyundia owners. Treated in warm woods and metals, and outfitted with mid-centrury-inspired furnishings, the Owner's Lounge became a respite from the hussle and bustle of the auto show floor.
  • The HYUNDAI N 2025 VISION GRAN TURISMO, first revealed in at Frankfurt Auto Show, made its first North America visit. The concept car gives a glimpse of the styling future high-performance Hyundai’s, under the sub-brand N, will take inspiration from.
  • Czarnowski Creative team :
    Joneric Amundson, Allen Bram, Stuart Fingerhut, Lauren Lau

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