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  • Insight: We don't think about ending illegal poaching on a regular basis because it's so far from what most of us deal with on a day to day basis, but if you or your friend were traveling to somewhere like Africa where they're infamous for illegal poaching of animals, how could we get you to stand up against illegal poaching?

    Solution: We partnered up with British Airways and specifically targeted passengers flying to South Africa, China, and other countries that are known for illegal poaching. By putting out messaging on physical boarding passes, we're able to create specific messaging depending on the set destination of the traveler.