DC Shoes X Art Center

  • This was a project in collaboration with DC Shoes. My team and I did a full marketing research and analysis of the brand, designed 3 new shoes (skate, athletic, and trainer), and we also designed a concept tech accessory for the brand to incorporate into their footwear.

    I designed and built out a DC Shoes Point of Purchase display as seen below, based on our marketing strategy. I also designed the packaging, logos, and collateral for our idea.