Over the course of three weeks we were able to refine the intervention, interaction and concept. On week 2 and 3, while setting up, people walking by said that they remembered us and want to get gif-ed again. We were building a relationship with people in the space. That gave us the ability to ask them to do things that without their trust they probably wouldn't have done. Conceptually lacking we knew that we needed some reason for what we were doing. We came across a quote from Paul Arden that says, "Ideas are open knowledge. Don't claim ownership. They're not your ideas anyway, they are someone else's. They are out there floating by on the ether." We took this idea and used gifs to communicate it by asking people to pose like the person before them and then make their own new pose for the next person to copy. In the gif below, you can see how one person's idea flowed from them to the person after them. The next person was able to add in their own contribution for the next person to pick up. This is the same way Arden suggests ideas flow.