Starbucks on Tour

  • Design: Aaron Jacob

    Starbucks on Tour is a proposed brand extension of the Starbucks Coffee brand, specifically designed around regional music-themed North American roadside rest stops. The goal of this project was in not simply redefining roadside rest stops in America, but doing so with a unique and memorable brand that would serve as a viable extension of Starbucks Coffee.

    Starbucks on Tour celebrates the vast musical diversity that exists in various regions across the country with limited edition compilations, memorabilia, and merchandise. The region of focus in this project is San Francisco, CA. The featured musical styles of that region are Jazz and Rock and Roll. A logo, logotype, packaging, and various merchandise were all developed for the brand.